AI Visibility Audit
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Prepared by saigon.digital · June 2026
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Your clients are no longer just browsing ESPC — they're asking ChatGPT, Perplexity, and Gemini which estate agent to use in Edinburgh. This audit shows exactly where MOV8 stands, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where MOV8 Real Estate stands in the AI search era — and the opportunity cost of the current visibility gap.
MOV8 has been a trusted estate agent and solicitor in Edinburgh since 2007 — offering a unique combined estate agency and legal service with a competitive £600 fixed fee, backed by over 2,000 Trustpilot reviews and a team of 50+ professionals. Yet when homebuyers and sellers ask ChatGPT, Google AI, or Perplexity "best estate agent in Edinburgh", MOV8 doesn't appear anywhere. ESPC, McEwan Fraser Legal, Rettie, and Gilson Gray dominate every AI recommendation. The problem isn't your service — it's that AI engines can't find the structured signals they need to recommend you, and every month that gap compounds as competitors publish the comparison content these models train on.
We tested how MOV8 appears when potential clients ask AI tools to recommend estate agents and solicitors in Edinburgh. Here's what we found.
ChatGPT defaults to well-known Edinburgh estate agencies with strong directory presence like ESPC-listed firms, Rettie, and McEwan Fraser Legal. MOV8 is not in its recommendation set for any tested property query.
AI Overviews for "best estate agent Edinburgh" consistently surface McEwan Fraser Legal, Rettie, Gilson Gray, Coulters, and Warners. MOV8 does not appear in any of the four tested queries.
Perplexity draws from comparison sites, Yelp rankings, and structured "best of" content hubs. Without prominent placement in major estate agent comparison lists, MOV8 has no pathway into Perplexity's recommendations.
Gemini pulls from the same high-authority property comparison sources. No evidence of MOV8 appearing in any Gemini-generated Edinburgh estate agent recommendation despite strong customer satisfaction.
0 / 4 platforms currently surface MOV8 in relevant AI-generated recommendations for Edinburgh estate agent and property solicitor queries.
Structured FAQ schema on service pages, "best estate agent Edinburgh" comparison content, prominent Yelp/GetAgent/AllAgents rankings, "MOV8 vs [Competitor]" pages, Edinburgh neighbourhood area guides, and consistent brand mentions across property directories — the exact signals competitors are providing.
We ran the exact searches your prospective clients use when asking AI tools to recommend an estate agent in Edinburgh. Here's who appeared — and whether MOV8 was in the answer.
MOV8 does not appear in any of the four tested buyer queries — not even for "cheapest estate agent Edinburgh fixed fee" which directly matches their £600 fixed-fee model. The same 5–6 competitors dominate every result because they've published the structured comparison content AI models extract. MOV8's unique "solicitor + estate agent + fixed fee" positioning is invisible to AI discovery.
MOV8's combined solicitor and estate agency model with a £600 fixed fee is genuinely differentiated — most Edinburgh agents charge 1–2% of sale price. The opportunity is to own the "affordable all-in-one estate agent and solicitor Edinburgh" category in AI results through strategic content. This is a content strategy problem, not a service problem.
These are the estate agencies currently winning AI recommendations in Edinburgh. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| MOV8 Real Estate You | 31 | Not Cited | Not Appearing | Not Cited | Audit target |
| ESPC | 53 | Cited | Appearing | Cited | Scotland's leading property portal with 120+ solicitor estate agents. Massive content hub with area guides, market reports, and buyer advice. AI models treat ESPC as the authority source for Edinburgh property. |
| McEwan Fraser Legal | 30 | Cited | Appearing | Partial | Award-winning "Best Estate Agent Edinburgh" with aggressive digital marketing, professional photography team, Wikipedia presence, and listings on every major portal. Strong PR coverage boosts AI signals. |
| Gilson Gray | 35 | Partial | Appearing | Partial | Won "Best Estate Agency Edinburgh 2024" at Scottish Business Awards. Strong blog content, PR coverage, and multi-service law firm brand authority that AI models pick up. |
| Rettie | — | Cited | Appearing | Cited | One of Scotland's most trusted property brands with Edinburgh, Glasgow, and London offices. Publishes market insight reports and area guides that AI models cite as expert sources. |
| Purplebricks | 65 | Cited | Partial | Cited | National brand with massive DR 65 domain authority. Dominates "cheap estate agent" and "fixed fee" queries through huge content investment and TV advertising brand recall. |
Badge key: Cited Partial Not Cited DR scores from Ahrefs (June 2026).
These are the highest-leverage changes MOV8 can make right now to start appearing in AI-generated recommendations within 60–120 days.
Create comprehensive, structured comparison pages targeting the exact buyer queries AI tools answer: "MOV8 vs Purplebricks Edinburgh", "cheapest estate agent Edinburgh", "fixed fee solicitor estate agent Scotland". Include FAQ schema, fee comparison tables, and honest positioning. Your £600 fixed fee is a killer differentiator — but AI models can't see it because it's not structured as comparison content they can extract and cite.
ESPC and Rettie dominate AI results partly through their area guides and market reports. Create definitive neighbourhood guides for Leith, Morningside, Stockbridge, New Town, Bruntsfield, and beyond — with FAQ schema, average property prices, and local insights. These are exactly the content formats AI models cite when recommending "best agent for [area] Edinburgh".
Your existing service pages (Estate Agency, Conveyancing, Wills, Power of Attorney) explain your services well but aren't structured for AI extraction. Adding FAQ schema, "Who is this for?" sections, clear Q&A formats, and LocalBusiness structured data will convert your existing 2,000+ Trustpilot reviews and 395 ranking keywords into AI-readable signals almost immediately.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
MOV8 has a genuinely differentiated service — a combined solicitor and estate agent with a £600 fixed fee and 2,000+ five-star Trustpilot reviews. What's missing is the AI-optimised content layer that converts that service strength into recommendations. We've helped property, professional services, and technology brands close exactly this gap. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, content plan, structured data implementation, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility for property and professional services brands.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days, especially for companies with strong customer proof like MOV8's 2,000+ Trustpilot reviews.
Every month competitors like ESPC and McEwan Fraser Legal publish more area guides and comparison content, the gap widens. Edinburgh homebuyers and sellers are increasingly asking AI "which estate agent should I use?" — and right now, the answer never includes MOV8.